The 2026 Supermarket Price Rankings
- 1. Aldi — Consistently the cheapest, averaging 15-20% less than the Big Four
- 2. Lidl — Neck and neck with Aldi, occasionally cheaper on specific items
- 3. Asda — The cheapest of the Big Four, with strong own-brand range
- 4. Tesco — Competitive with Clubcard Prices (up to 50% off selected items)
- 5. Sainsbury's — Mid-range, but Nectar Prices offer targeted savings
- 6. Morrisons — Generally the priciest of the Big Four
- 7. Waitrose — Premium pricing, though myWaitrose offers some perks
- 8. M&S — Most expensive for a full shop, but quality-focused
The Loyalty Card Factor
Own-Brand vs Branded Products
Online Shopping and Delivery
- Aldi and Lidl: Limited online grocery delivery; mainly click-and-collect
- Tesco: Delivery from £2.49, or Delivery Saver from £3.99/month for unlimited
- Asda: Delivery from £1, with regular free delivery promotions
- Amazon Fresh: Competitive prices, free delivery for Prime members over £40
- Ocado: Premium prices but excellent service and substitution policy
- Iceland: Free delivery over £40, great for frozen food bargains
Frequently Asked Questions
Is it worth travelling further to shop at Aldi or Lidl?
Are supermarket own brands as good as branded products?
What about shopping at multiple supermarkets?
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